Cardano (ADA) is up 15% this Tuesday to surpass $ 0.051, bringing the cryptocurrency back into the top ten digital asset market again.
Today’s boom was preceded by the announcement of Charles Hoskinson, CEO of IOHK, behind Cardano’s development, that he would partner with PricewaterhouseCoopers (PwC), an auditing firm from the Big Four..
Hoskinson said in a live broadcast on January 27 that IOHK, the Cardano Foundation and Emurgo, which is responsible for the commercial development of the project, will provide PwC with information to form a strategy for promoting the project to potential customers, including its rebranding. The CEO of IOHK refrained from disclosing the details of the cooperation, only clarifying that PwC will hold a multi-day seminar where it will reveal the strategy for the commercial distribution of solutions based on Cardano.
It is expected that special attention to Cardano marketing will begin in February. “It is very important for me that we move from the world of science, where we are clearly winning, to the ordinary world. Institutional investors appreciated what we were able to release. A serious product management initiative will continue throughout February, ”added Hoskinson..
In addition, IOHK intends to develop a process for an easier and faster listing of ADA on exchanges: “We are also trying to organize an approach to listing Cardano on exchanges. We are engaged in a commercial dialogue with our exchange partners, including those who have already listed our cryptocurrency or are just considering such an opportunity “.
Hoskinson also touched upon the current challenges on Shelley’s testnet with the possibility of earning rewards in the mainnet cryptocurrency, noting that despite its success, the product continues to evolve. Most of the technical issues were fixed with patches in January, he said, while the remaining user gripes are related to unrealized expectations from the user experience. At the same time, Shelley’s testnet was not originally designed as a “consumer product”.